<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[DMS Albiñana]]></title><description><![CDATA[Misitio]]></description><link>https://www.digitalbmarketingservices.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 01 Jun 2026 23:46:32 GMT</lastBuildDate><atom:link href="https://www.the-ppc-specialist.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Call-Only Ads Are Ending: Your 30-Day Plan to Migrate to RSAs + Call Assets]]></title><description><![CDATA[ Call-Only Ads are going away. Don’t lose your phone leads.  



Google will retire Call-Only creation in Feb 2026 and stop serving them in Feb 2027. 



If phone calls matter..... it’s time to move to Responsive Search Ads + Call Assets. 



Want a step-by-step migration plan Comment “Guide”, follow this Page and I’ll send you a concise checklist to make the transition painless.



Act now because every week you wait means fewer ringing phones, missed conversations, and lost pipeline.]]></description><link>https://www.the-ppc-specialist.com/en/post/call-only-ads-are-ending-your-30-day-plan-to-migrate-to-rsas-call-assets</link><guid isPermaLink="false">695c2df27831e3f57104028c</guid><pubDate>Mon, 05 Jan 2026 21:54:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_f67d32a2ee7642b2af8121db0b9042ed~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Why Your Display Campaign Is Stuck (and How to Unstick It Fast)]]></title><description><![CDATA[Fix a Stuck Display Campaign: 5 Proven Tips Is your Display campaign not serving? Learn 5 common blockers—creative review, overlap, small...]]></description><link>https://www.the-ppc-specialist.com/en/post/why-your-display-campaign-is-stuck-and-how-to-unstick-it-fast</link><guid isPermaLink="false">68e7f835c3363e86faf5a7ff</guid><pubDate>Thu, 09 Oct 2025 18:04:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_8311a6509bca40afbe56911fed25b62c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[5 Requirements for Shopping Ads Success: A Strategic Performance Framework]]></title><description><![CDATA[Shopping inventory delivers exceptional performance. It connects potential customers actively searching for specific product categories...]]></description><link>https://www.the-ppc-specialist.com/en/post/5-requirements-for-shopping-ads-success-a-strategic-performance-framework</link><guid isPermaLink="false">6866bebc313711f211eda27b</guid><pubDate>Thu, 03 Jul 2025 17:38:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_43759b58354c42caa7df20b008238382~mv2.png/v1/fit/w_640,h_309,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[5 Reasons to Choose a Freelance Paid Media Specialist Over an Agency]]></title><description><![CDATA[After several years of experience working in agencies and some time on the advertiser side, I’ve seen firsthand the pros and cons of both...]]></description><link>https://www.the-ppc-specialist.com/en/post/5-reasons-to-choose-a-freelance-paid-media-specialist-over-an-agency</link><guid isPermaLink="false">6808a3dbff59d2ab02cac802</guid><pubDate>Wed, 23 Apr 2025 10:07:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_10bc39138d73494b9755f38a7574b70d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[5 razones para elegir un freelance de Paid Media en vez de una agencia]]></title><description><![CDATA[Tras varios años de experiencia en agencia y algunos como anunciante, he podido analizar las ventajas y desventajas de ambas opciones....]]></description><link>https://www.the-ppc-specialist.com/post/5-razones-para-elegir-un-freelance-de-paid-media-en-vez-de-una-agencia</link><guid isPermaLink="false">67c2dd3840b0d8f2ff6f784c</guid><pubDate>Sun, 02 Mar 2025 13:36:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_10bc39138d73494b9755f38a7574b70d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[5 requisitos para triunfar con anuncios de Shopping]]></title><description><![CDATA[El inventario de Shopping es muy eficaz. Atrae potenciales clientes que buscan por tipos de producto concretos y tras hacer click...]]></description><link>https://www.the-ppc-specialist.com/post/5-requisitos-para-triunfar-con-anuncios-de-shopping</link><guid isPermaLink="false">64e3af9d5ee8b6826ca3151c</guid><pubDate>Mon, 21 Aug 2023 19:28:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_c348a414669e4e28acd64c6e11163c3e~mv2.gif/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[El fin de las audiencias similares en Google Ads y cómo reemplazarlas]]></title><description><![CDATA[Inevitablemente ha llegado el día. A partir del 1 de agosto de 2023 las audiencias similares dejarán de tener impacto en Google Ads y...]]></description><link>https://www.the-ppc-specialist.com/post/el-fin-de-las-audiencias-similares-en-google-ads-y-c%C3%B3mo-reemplazarlas</link><guid isPermaLink="false">64c64d92d633d0b3e685927d</guid><pubDate>Sun, 30 Jul 2023 13:28:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_dc6bd59768c9400696c94150d9bdbf19~mv2.gif/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Resuelve problemas de atribución en GA4 añadiendo referencias no deseadas]]></title><description><![CDATA[Los grandes cambios de atribución en la nueva herramienta analítica vienen principalmente por no implementar referencias no deseadas. En...]]></description><link>https://www.the-ppc-specialist.com/post/resuelve-problemas-de-atribuci%C3%B3n-en-ga4-a%C3%B1adiendo-referencias-no-deseadas</link><guid isPermaLink="false">64bec15094872e2131797942</guid><category><![CDATA[GA4]]></category><pubDate>Mon, 24 Jul 2023 18:34:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_becabd153f4444859a7d4a23a2deb137~mv2.png/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Novedades de Google Marketing Live 2023]]></title><description><![CDATA[El evento fue principalmente sobre IA y las funciones basadas en esta tecnología que estarán disponibles en Google Ads. Según Google, la...]]></description><link>https://www.the-ppc-specialist.com/post/google-marketing-live-2023</link><guid isPermaLink="false">64719da44e9d93bf5a86121d</guid><category><![CDATA[Google Ads]]></category><pubDate>Sat, 27 May 2023 06:34:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_ec7bbfdb2df7404ca99bf27e1d4a94c0~mv2.gif/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Discovery Ads, la campaña de Google Ads para impactar a los indecisos  ]]></title><description><![CDATA[El 86% de las personas han visitado Google para recoger ideas antes de realizar una compra y alrededor del 60% de los consumidores en...]]></description><link>https://www.the-ppc-specialist.com/post/discovery-ads-la-campa%C3%B1a-de-google-ads-para-impactar</link><guid isPermaLink="false">64312a9c516062a7f70d6740</guid><pubDate>Sat, 08 Apr 2023 09:25:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_51b4c503c387470c8d6c3e542617084b~mv2.png/v1/fit/w_1000,h_571,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Los peligros de Smart Bidding con concordancia amplia que te pueden costar caro]]></title><description><![CDATA[Últimamente desde Google insisten en que los anunciantes cambien las palabras claves de su cuenta a concordancia amplia prometiendo...]]></description><link>https://www.the-ppc-specialist.com/post/smart-bidding-concordancia-amplia-broad-google-ads</link><guid isPermaLink="false">63e8e81c94188dcd1c968b52</guid><category><![CDATA[Google Ads]]></category><category><![CDATA[Smart Bidding]]></category><pubDate>Sun, 12 Feb 2023 13:50:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_a6b621423e4b494f8da3a5e47b017591~mv2.png/v1/fit/w_800,h_482,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Aumenta ingresos en Google Ads con pujas inteligentes para maximizar los ingresos]]></title><description><![CDATA[Pasar a una estrategia de maximizar valor trae a los anunciantes un 14% más de ingresos que con estrategias centradas solo en...]]></description><link>https://www.the-ppc-specialist.com/post/estrategias-de-pujas-inteligentes-value-based-bidding</link><guid isPermaLink="false">63e0fa3a9b3d4dff1f72f75e</guid><category><![CDATA[Google Ads]]></category><category><![CDATA[Smart Bidding]]></category><pubDate>Mon, 06 Feb 2023 13:22:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_eb2f492643154b23bdbadbd45c49a531~mv2.png/v1/fit/w_733,h_274,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Los 4 motivos por los que implementar Conversiones Mejoradas en Google Ads]]></title><description><![CDATA[Se aproxima el fin de las cookies de terceros y las conversiones mejoradas (Enhanced Conversions) es una solución indispensable en la...]]></description><link>https://www.the-ppc-specialist.com/post/conversiones-mejoradas-google-ads</link><guid isPermaLink="false">63cd0720ea44829736921c0c</guid><category><![CDATA[Google Ads]]></category><category><![CDATA[Smart Bidding]]></category><pubDate>Sun, 22 Jan 2023 10:46:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_4937ef0290c84f0b9417129cb30814d4~mv2.jpg/v1/fit/w_1000,h_523,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[5 Razones para comenzar a usar GA4 (inmediatamente)]]></title><description><![CDATA[Google Analytics tradicional (UA) parará de funcionar en julio de 2023. Si aún no has empezado a registrar y generar datos de tu sitio...]]></description><link>https://www.the-ppc-specialist.com/post/5-razones-para-comenzar-a-usar-ga4-inmediatamente</link><guid isPermaLink="false">63b745b994c18cd53dda5206</guid><category><![CDATA[Google Ads]]></category><pubDate>Thu, 05 Jan 2023 22:41:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_73540485dfdb49c7b66275825ad3a895~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Recomendaciones para marketing digital de hoteles (Display)]]></title><description><![CDATA[Tácticas para campañas de Display de hoteles. El marketing digital de hoteles apela a otros sentimientos y emociones que el de otras...]]></description><link>https://www.the-ppc-specialist.com/post/recomendaciones-para-marketing-digital-de-hoteles</link><guid isPermaLink="false">63642639acd0c4b57f18be9d</guid><category><![CDATA[Google Ads]]></category><pubDate>Thu, 03 Nov 2022 20:42:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_0a8c13a767184401a8466adb85373c42~mv2.jpg/v1/fit/w_750,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item><item><title><![CDATA[Marketing digital para gimnasios]]></title><description><![CDATA[El marketing online para gimnasios es una herramienta fundamental para generar nuevos clientes y para fidelizar a los actuales. Es un...]]></description><link>https://www.the-ppc-specialist.com/post/marketing-digital-para-gimnasios</link><guid isPermaLink="false">634bff9960570dff7e639179</guid><category><![CDATA[Google Ads]]></category><pubDate>Sun, 16 Oct 2022 13:50:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a86785_51fade22e58a4f7f80e12284259d7364~mv2.jpg/v1/fit/w_944,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chema Hernandez Albiñana</dc:creator></item></channel></rss>